I’m a Principal UX and Product Designer with over 20 years of experience working at the intersection of complex infrastructure and the people who have to operate it. My work tends to live where the technical depth is highest and the user experience has been most neglected, turning systems that require deep expertise to navigate into workflows that actually match how people think and make decisions.
I’ve led design at Google, Siemens, and GroupM, across AI-powered platforms, post-acquisition integrations, and enterprise design systems built to scale. The through line isn’t the industry or the tech stack, it’s finding the product and organizational problems underneath the design problems, and building toward outcomes that hold.
